Latest News

Local Events in New Braunfels, Texas

May 5, 2023

New Braunfels is renowned for its scenic rivers, waterparks, breweries and wineries. But the town also serves as a year-round destination that hosts various events year-round – from festivals to music performances – there is truly something for everyone in New Braunfels.

If you’re visiting New Braunfels, Texas for the first time, it’s wise to plan your itinerary around local events. That way, you can take advantage of everything the area has to offer without spending hours searching for activities to do. Here are some popular events worth attending during your stay.


Hill Country Craft Beer Trail

While the beer trail is available year round, every October, the Gruene Historic District transforms into a central hub for amazing craft beer and wine tastings. The Annual Gruene Music & Wine Fest provides an opportunity to try out new favorites while supporting the United Way of Comal County.

The event also features live music, beer and wine tastings, food seminars and artisanal market vendors. Best of all? This free event is open to the public!

New Braunfels’ participating brewpubs are the ideal spot for enjoying a cold beer with friends. Their jukebox is filled with all your favorite hits, while they have an extensive selection of both local and international beers.


Downtown Social

This Texas landmark offers a fun atmosphere to enjoy a cocktail, play some shuffleboard or pool, or just sit back and listen to live music. They have an outdoor patio with a projector screen as well as a full bar and stage area.

The Happy Cow offers award-winning burgers and boasts the coldest beer in town. Perfect for grabbing a bite to eat with friends or family, their staff is friendly and helpful as well.


Wein and Saengerfest

Wine lovers will appreciate this annual event held in downtown New Braunfels. Benefiting the New Braunfels Downtown Association and New Braunfels Parks Foundation, proceeds from beer sales help fund improvements to local parks.

Experience an enjoyable, family-friendly event that will help you forget the Texas heat! It’s free and kids can take part in activities and games.


Kindermasken Parade

If your children are old enough, they’ll enjoy the classic Kindermasken Parade in May. This costumed parade has been around for decades and local families have made it a tradition to attend.

Visitors to New Braunfels cannot miss this annual festival! It is one of the biggest events in town and serves as an ideal way to ring in the beginning of summer.



November is a special month in the Texas Hill Country as it marks the annual Wurstfest celebration. This event offers German beers and bratwurst, as well as an array of German foods and lively polka music.

If you’re searching for an unforgettable experience, Landa Park in New Braunfels hosts this ten-day celebration of German culture. Tickets can be purchased either online or at the gate.

Book Now